Jacqueline Chong

Areas of Expertise

Enterprise SaaS
Design systems
Design analytics
Information architecture

Armed with more than 15 years experience designing for enterprise & mobile application ecosystems, and advocating for UCD & UX best practices within organisations. I have diverse industry exposure, namely banking, health & sciences, law, manufacturing, real estate and supply chain management. In addition to my foundational skills, I have a strong focus on integrating UX principles into AI solutions.

My skills include but not limited to;

  • Agile and Lean UX processes

  • Designing intuitive interfaces using wireframes sketches to delivering high-fidelity design

  • User research methodologies for both AI applications and conventional SaaS enterprise applications

  • Employing data-driven design by leveraging analytics to drive continuous iterations & improvements

  • Information architecture & conceptual data modelling that supports AI functionalities

  • Design systems, creating from scratch or utilising existing frameworks such as Google Material Design, Apple User Interface, IBM Carbon Design and much more.

  • Heuristic evaluations, prioritising high-level requirements into MVP developments for both AI applications and conventional SaaS enterprise applications.

I have been working in a Scrum/Agile development environment throughout most of my career, from managing and coaching design teams, anad collaborating across multiple development squads, alongside Product Owners, Business Analysts, and Customer Support.

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